Thoughts from the Top (Public Bank)

Prudent management and solid financials make Public Bank Malaysia's Most valuable Brand after two years as No. 2.

Their strategies:
+ Malaysians trust Public Bank because of its solid financial position, prudent management and superior and long track record of financial performance. Public Bank was not involved in subprime mortgage-backed securities and other toxic securities,” says Tan Sri Tay Ah Lek, managing director of Public Bank

+ Its performance has earned Public Bank - Best Retail Bank in Malaysia this year from Asian Banking and Finance and The Asian Banker. The latter also awarded the bank the title of Best Retail Bank in Asia-Pacific 2009, while in FinanceAsia’s Asia’s Best Managed Companies 2009 poll, Public Bank emerged as the best managed company and had the best corporate governance.

+ Public Bank has also earned the trust of the community through its corporate social responsibility (CSR) programmes which are “enshrined in its corporate philosophy”.

+ Public Bank also employs a fair and transparent performance-based remuneration system and meritocracy-based career path.

+ Public Bank group seeks to keep its position as the most efficient, profitable and respected financial institution in Malaysia and the Asia-Pacific and in this, it will be helped by its strong brand.

Full Article:
MMVB 2009: Unwavering trust from customers