Our promise

Quick recap of what these restaurants are committed to:-

Mc Donalds (www.mcdonalds.com.my)
BRAND MISSION To be our customers' favourite place and way to eat.
BRAND PROMISE To provide Simple Easy Enjoyment to every customer at every visit.



Secret Receipe (www.secretrecipe.com.my)
Secret Recipe’s principle is set: to give the best satisfaction to all its valued customers.



Old Town White Coffee (www.oldtown.com.my)
Our Goal: To let everyone enjoy every sip of authentic Malaysian Ipoh White Coffee anytime, anywhere.



Domino's Pizza (www.dominos.com.my)
Our Vision :Making families, friends and colleagues happy by delivering unforgettable dining experiences.
Our Mission Statement :Domino's is the pizza specialist who consistently delights the customer with great taste and choices in pizza and with friendly, courteous people providing prompt delivery service.

Their taglines

From Malaysia's Most Valuable Brand (MMVB) advertisement; And they say:

How many big brands start out as big brands? Maybank

Nation 360 degree. Astro

The Power of Vision is What Put us Ahead. Hong Leong Bank

Peace of Mind comes with Simplicity. RHB Bank

Turning Vision into Reality. Sunway

We continue to deliver value, so you can enjoy financial stability. Alliance Financial Group

Thoughts from the Top (Public Bank)

Prudent management and solid financials make Public Bank Malaysia's Most valuable Brand after two years as No. 2.

Their strategies:
+ Malaysians trust Public Bank because of its solid financial position, prudent management and superior and long track record of financial performance. Public Bank was not involved in subprime mortgage-backed securities and other toxic securities,” says Tan Sri Tay Ah Lek, managing director of Public Bank

+ Its performance has earned Public Bank - Best Retail Bank in Malaysia this year from Asian Banking and Finance and The Asian Banker. The latter also awarded the bank the title of Best Retail Bank in Asia-Pacific 2009, while in FinanceAsia’s Asia’s Best Managed Companies 2009 poll, Public Bank emerged as the best managed company and had the best corporate governance.

+ Public Bank has also earned the trust of the community through its corporate social responsibility (CSR) programmes which are “enshrined in its corporate philosophy”.

+ Public Bank also employs a fair and transparent performance-based remuneration system and meritocracy-based career path.

+ Public Bank group seeks to keep its position as the most efficient, profitable and respected financial institution in Malaysia and the Asia-Pacific and in this, it will be helped by its strong brand.

Full Article:
MMVB 2009: Unwavering trust from customers

Malaysia's 30 Most Valuable Brands 2009 by The Edge

1. Public Bank
2. Maybank
3. CIMB
4. Celcom
5. Parkson
6. Resorts World Genting
7. Digi
8. Astro
9. Sime Darby
10.Petronas
11. Perodua 12. Hong Leong Bank 13. Giant 14. AmBank 15. YTL
16. Malaysia Airlines 17. RHB Bank 18. TV3 19. Air Asia 20. The Star
21. JobStreet.com 22. Dutch Lady 23. Padini 24. Sin Chew 25. Affin Bank
26. Alliance Bank 27. Kurnia 28. Premier 29. Sunway City 30. Bonia

Thoughts on Quality

1. Everything can be improved. C. W. Barron

2. Quality is remembered long after the price is forgotten. Gucci Family Slogan

3. The quality of expectations determines the quality of our action. Andre Godin

4. Quality begins on the inside... and then works its way out. Bob Moawad

5. Quality is not an act, it is a habit. Aristotle

6. Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric. Philip Crosby

7. Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers. Anthony Robbins

8. Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures. Tom Peters

9.The quality of a leader is reflected in the standards they set for themselves. Ray Kroc

10. We never, then, love a person, but only qualities. Blaise Pascal

10 Important GMP Programs

Below are 10 important programs which will be essential in GMP

(1) Premise And Environment

(2) Equipment And Utensils

(3) Personnel

(4) Sanitation Facilities And Operation

(5) Cleaning Control Program

(6) Pest Control Program

(7) Supplies Control

(8) Process Control

(9) Storage And Distribution

(10)Product Recall Program